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In medical consultation, the doctor’s advice (or the support for it) is not always immediately acceptable to the patient. The medical advice might, for instance,mean that the patient has to drastically change his behaviour. An important way
in which the doctor can nonetheless make his advice acceptable is by presenting argumentation.
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In this paper, I will argue that, to adequately analyse and evaluate argumentation in medical consultation, medical consultation should be analysed as a pragma-dialectical communicative activity type.
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