Studies in Communication Sciences

 

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Alphabets and the Principle of Least Effort

Marcel  Danesi


     
Alphabets and the Principle of Least Effort     page 47-62
Alphabet systems have made the recording of information an efficient matter. As a consequence, they have made it possible for human civilizations to progress quickly and expansively. Alphabet characters are derivatives of pictographs, allowing for a more condensed means of recording and transmitting knowledge. The purpose of this paper is to argue that alphabets came about, in fact, to do just this — namely, to make knowledge representation efficient.
One of the first to study the “efficient” nature of letters empirically was the Harvard linguist George Kingsley Zipf, who demonstrated that there is universally a correlation between the length of a specific word (in number of letters) and its rank order in a language. This paper will look at Zipf ’s work and assess its importance to semiotic theory, especially as it relates to the nature of signs and how they express meaning.

keywords: alphabets, semiotic theory, Zipf's law,
       
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