Studies in Communication Sciences

 

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Developing Culturally and Linguistically Appropriate Health Education Materials

Sandra A.  Smith
Virginia  Gonzales


     
Developing Culturally and Linguistically Appropriate Health Education Materials    page 111-128
This article reports results of pilot testing methods to evaluate the suitability of health education materials adapted from English source documents to serve non-English learners. We worked directly with monolingual Spanish speakers to adapt pregnancy health information to serve Spanish-speaking women in the United States. The project aimed to ensure that women of diverse cultures and varied literacy skills have access to essential prenatal care information according to practice guidelines for the United States and Canada, via a tested process for verifying the suitability of translated and tailored information. Specifically, the aim was to increase access to key messages linked to positive birth outcomes (Kogan et al. 1994, Davis & Akridge 1987, Libbus & Sable 1991).
Cloze testing produced quantitative data and Reader Verification Interviews produced qualitative data. Previously validated modifications to the cloze test instrument and standard scoring procedure reveal ability to decipher meaning despite low literacy skills. These modifications produce more useful results when using the cloze test to evaluate the suitability of content and materials rather than the language proficiency of learners. Qualitative data support modified scoring. This project produced culturally and linguistically appropriate learning materials for Spanish-speakers and guidelines for adapting English health education materials to serve the needs of diverse populations.

keywords: health literacy , cloze testing, tailoring materials,
       
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